Summer Et Al

Work

Campaigns coordinated, cast, and directed.

Across fashion editorials, commercial & lifestyle campaigns, banking & corporate productions, Summer Et Al has supported 25+ commercial shoots and sourced 75+ talent for brands operating across the Middle East, Asia, and internationally.

Standard Chartered campaign creative featuring booked talent in a lifestyle setting

International Commercial Campaign

Standard Chartered

Role: Talent Booker

Sourced and booked talent for a multi-market commercial campaign spanning out-of-home, digital, and in-branch placements.

Talent managed
8
Production phases
2
Regions
Middle East & Asia

Scope

  • Talent sourcing
  • Booking & contract coordination
  • Talent coordination
  • Talent logistics
  • Client liaison
  • Daily schedule management

Deliverables

  • Billboards
  • ATM screens
  • Social media
  • Digital marketing
  • Branch displays

Stakeholders managed

Client team · Production team · Talent

Outcome

Talent delivered across every placement on schedule, supporting a campaign visible across billboards, digital, and branch touchpoints.

Standard Chartered Priority Banking campaign creative — sailing scenario
Standard Chartered investment insights campaign creative — alpine scenario
Olarsgrace look photographed for the NYFW campaign — tailored check suiting

Fashion Editorial — NYFW Campaign

Olarsgrace

Role: Shoot & Production Coordinator

Coordinated production for a fashion editorial campaign tied to New York Fashion Week, managing talent, studio operations, vendor communications, and shoot logistics.

Scope

  • Talent sourcing & booking
  • Talent coordination
  • Studio coordination
  • Vendor communication
  • Shoot-day logistics

Deliverables

  • Editorial imagery
  • Campaign assets
  • Social media content
  • Brand marketing materials

Stakeholders managed

Brand team · Creative team · Photographers · Talent

Outcome

Supported the successful execution of a high-profile New York Fashion Week campaign, coordinating every production element ahead of shoot day so creative teams could focus on content. Contributed to the timely delivery of editorial and campaign assets supporting the brand's Fashion Week marketing, publicity, and digital objectives.

Olarsgrace editorial look on set — tailored check suiting
Olarsgrace editorial look — tailored dress with styling detail
Olarsgrace campaign imagery published to the brand's social channels
OH Mobility lifestyle campaign — selected campaign imagery

Commercial Lifestyle Campaign

OH Mobility

Role: Creative Director

Led creative direction from concept through final image selection — moodboarding, styling direction, talent, and creative supervision on set.

Scope

  • Concept development
  • Moodboarding
  • Styling direction
  • Talent sourcing & booking
  • Talent logistics
  • Creative supervision during production
  • Final image selection

Deliverables

  • Campaign photography
  • Social media assets
  • Digital marketing content
  • Brand content library

Stakeholders managed

Client marketing team · Photography team · Talent

Creative objectives

  • Increase brand awareness
  • Strengthen lifestyle positioning
  • Create social-first content
  • Showcase product integration in real-life scenarios

Outcome

Established a cohesive visual identity for the campaign and delivered a versatile suite of creative assets supporting ongoing brand and marketing initiatives.

OH Mobility lifestyle campaign — outdoor active scenario
OH Mobility lifestyle campaign — relaxed everyday scenario

Highlights

More from the archive.

Selected frames from commercial, fashion, beauty, and lifestyle productions.

Studio editorial — tailored suiting on set
Low-key beauty and jewellery editorial
Lifestyle product detail — watch styling
Fine jewellery campaign detail
Beauty and jewellery editorial portrait
Family lifestyle campaign scenario
Street-style lifestyle campaign scenario
Studio lighting setup on a production day

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