Services
Production, talent, and direction — one point of contact.
Four ways to work with Summer Et Al, from full production coordination to a single talent booking, to strategic guidance for brands entering the Dubai market.
Production Coordination
End-to-end coordination for commercial, fashion, branded content, and editorial shoots — from first call sheet to final delivery.
Pre-Production
- Scheduling
- Crew booking
- Talent sourcing & booking
- Call sheets
- Location sourcing
Production
- Talent management
- On-set coordination
- Client support
- Vendor management
Post-Production
- Asset tracking
- Deliverables
- Approvals
- Project closure
Talent Booking
Sourcing and booking models, actors, presenters, and lifestyle talent — with an established roster across the Middle East and internationally.
What's included
- Talent sourcing and casting against brief
- Booking and contract coordination
- Roster and availability management
- Talent logistics and scheduling
- On-set talent management and welfare
- Access to 1,000+ UAE and international talent
Creative Direction
Concept-to-image creative direction for commercial and lifestyle campaigns — moodboarding, styling direction, and final image selection.
What's included
- Concept development
- Moodboarding and visual reference
- Styling direction
- Creative supervision during production
- Talent direction
- Final image selection
Strategic & Growth Consulting
Strategic growth consulting for brands entering or expanding within the Dubai market — drawing on an established fashion, retail, and production network.
Currently engaged as a strategic growth consultant for a Nigerian luxury retail group expanding into new markets.
Focus areas
- Procurement & product strategy
- Retail expansion planning
- Brand acquisition & partnerships
- Marketing & visibility strategy
- Market & audience expansion
- Dubai image & industry influence